Answer:
Firstly, the definition
Benchmarking refers to collection of the data of all the set
targets and relatives data. For a company like JIO
telecommunications with the help of a benchmark the firm can
evaluate:
- Its current position,
- The base could be provided by benchmarking for setting
up standards.
- key areas are focused and set targets that are
difficult but achievable.
- It mainly depends on the most correct information from both
within the organization and outside the organization.
Benchmarking could be determined while the evaluation of
standards as in benchmarking involves the following steps to
perform
- Selecting a product/ Service from inside the
organization to benchmark
- Next is to select a comparative company whose product
/service
- Collecting all the requisite information in relation to it such
as measurements , type, features, etc.
- Now compare the differences between both the product , identify
deviation.
- Formulate policies and implement the policies which can
increase the performance.
As in standard cost also the comparison is done between the
standard product and the actual product . Here the benchmark could
be set on this standard product from which the comparison is done.
The reason for variance could be analyzed and better policies must
be adopted to improve
Example:-
- Step1: If
reliance working as a service provider its competition will be the
other service provider in the market. So to identify the
comparables is the first step in
benchmarking.
- Step2: Gathering
information about the other company's product such as its speed,
latency, price , cost, etc is the second step of benchmarking.
- Step 3:Now
compare all the metrics of other company with the JIO
- Step 4: Identify
the key areas of difference, for example, the speed and latency of
JIO are inferior in comparison with other company.
- Step 5:
Formulate policies to improve in the area of speed, latency and
reduction in price.
- Step 6: Now this fill set as one of the standard variance
measurement parameters
- Step7: Now compare the actual cost with this standard
cost.
Conclusion:
The aforesaid example is way in which the speculation of the
benchmark can help in evaluating the variance from standard
cost.