In: Finance
Using two studies (one by DeBondt and Thaler (the law of small numbers) and the other by Barberis, Vishny and Shleifer (conservatism) how should you invest in the short-run and the longer-run? Explain why you would use the strategies you describe above.
In 1985, behavioral finance academics Werner De Bondt and Richard Thaler released a study in the Journal of Finance called "Does the Market Overreact?" In this study, the two examined returns on the New York Stock Exchange for a three-year period. From these stocks, they separated the best 35 performing stocks into a "winners portfolio" and the worst 35 performing stocks were then added to a "losers portfolio". De Bondt and Thaler then tracked each portfolio's performance against a representative market index for three years.
Surprisingly, it was found that the losers portfolio
consistently beat the market index, while the winners portfolio
consistently underperformed. In total, the cumulative difference
between the two portfolios was almost 25% during the three-year
time span. In other words, it appears that the original "winners"
would became "losers", and vice versa.
So what happened? In both the winners and losers portfolios,
investors essentially overreacted. In the case of loser stocks,
investors overreacted to bad news, driving the stocks' share prices
down disproportionately. After some time, investors realized that
their pessimism was not entirely justified, and these losers began
rebounding as investors came to the conclusion that the stock was
underpriced. The exact opposite is true with the winners portfolio:
investors eventually realized that their exuberance wasn't totally
justified.
According to the availability bias, people tend to heavily weight
their decisions toward more recent information, making any new
opinion biased toward that latest news.
This happens in real life all the time. For example, suppose you
see a car accident along a stretch of road that you regularly drive
to work. Chances are, you'll begin driving extra cautiously for the
next week or so. Although the road might be no more dangerous than
it has ever been, seeing the accident causes you to overreact, but
you'll be back to your old driving habits by the following
week.
Avoiding Availability Bias
Perhaps the most important lesson to be learned here is to retain a
sense of perspective. While it's easy to get caught up in the
latest news, short-term approaches don't usually yield the best
investment results. If you do a thorough job of researching your
investments, you'll better understand the true significance of
recent news and will be able to act accordingly. Remember to focus
on the long-term picture