Question

Determine if the below researches are applied or basic

Example 1:

Apple's iPod fueled the company's success in recent years, helping to increase sales from $5 billion in 2001 to $32 billion in the fiscal year 2008 (which ended on September 30). Growth for the music player averaged more than 200% in 2006 and 2007, before falling to 6% in 2008. One reason for this decrease in sales is that iPod owners see little or no reason to upgrade, especially with the crumbling economy. As a result, some analysts believe that the fourth quarter of 2008 will be the first quarter since the iPod was introduced in 2001 that sales will decline from the year-earlier quarter. What's more, they believe that the number of iPods sold will drop 12% in 2009, to about 48 million units. "The reality is there's a limited group of people who want an iPod or any other portable media player," one analyst says. "So the question becomes, what will Apple do about it?"

Example 2:

As Chinese consumers grow wealthier, they are increasingly willing to spend extra money on more expensive, but healthier, drinks. A Chinese company, China Huiyuan Juice Group, has leveraged its early-mover advantage and strong brand name to become the leading 100% juice and nectar beverage company in China. China Huiyuan Juice Group wants to grow bigger but it is lacking the distribution network, financial resources, and management to do so. In an effort to diversify its presence in one of the world's fastest-growing beverage markets, Coca-Cola has announced that it wants to buy China Huiyuan Juice Group. Three major shareholders of Huiyuan, with a collective shareholding of 66% in the Chinese company, have already accepted Coca-Cola's offer. Whether both companies will benefit from this merger is uncertain: mergers can succeed or fail for many reasons. Recent research has shown that cultural differences might be a major cause of post merger difficulties.

Example 3

University professors engage in basic research in an effort to understand and generate more knowledge about various aspects of businesses, such as how to improve the effectiveness of information systems, integrate technology into the overall strategic objectives of an organization.

Answer 1

Answer) Before answering the question it is important to understand what we mean by basic and applied researches,when we talk about basic research,we are talking about theory and knowledge enhancing research,it is more of a general research with focus on researching about models which can be used in different situations,however when we talk about applied research,as the name suggests we are applying the research in practical problem,so it is built on what the problem is and how we can reach the solution.

1. In this case,there is a practical problem that Apple is facing,research is applied in nature to problem of potenial low sales of Apple ipods,so based on definition above this is an applied research.
2. Again in this case there is a practical problem of post merger culture of two companies and research can be applied in this case,so this is an applied research example.
3. Now here university professors are doing general research building models without any specific problem in mind,so based on definition,this is an example of basic research.

Answer is complete.Thank you!