Question

o Identify the set of behaviors you might need to adapt when doing business in Brazil. In addition, identify the cultural sensitive adjustment options you’ll have to consider.

Answer 1

Some set of behaviours any company that wanted to explore the Brazilian market should adpat for doing business in Brazilian territory is

i) Corporate transperacy: Brazil market is not an open economy so any country which wanted to start business in Brazil should be better to have joint partnership with local companies.

ii) Company should be able to maintain good relationships with local for succesfull running

iii) The companies will not have very good government support unless we are willing to do things what government wants.

iv) Corruption : Brazil in one of the major countries which is highly corrupted. In Brazil it is called as Brazilian style of doing things.

v) Company should maintain good relationships withy labour unions as these people play a major role in Brazil labour force.

The cultural adjustments are like Language, attire and corporate culture of Brazil are different and unique from other countries so the company which is trying to attain market in that territory should understand these things.