Explain how segmentation based on Family Life Cycle can be useful to a marketer?

Expert Solution

Weels and Gruber are the two scientists raised with the idea off segmentation based on family life cycles. This marketing method is the method in which feature of family market at various stages of life is separated. Size of a person’s family , professional status and age is taken for the evaluation of technique. Bachelor stage, young, Full nest 1, full nest 2, full nest 3, empty nest and solitary survivor are different family cycles. Style of shopping and decision making varies at various stages of life.

While considering marketing, it is observable that purchasing of products is carried out by different members of a family. Successful market estimation for the growth off market is achieves through the method.. it depends on family funds, choice, and all. The choices and consumption patterns are different at different stages of family life cycle. Marketers can analyze stages of person in family life cycle in order to discover their needs, find the essential goods and services. Marketers can easily identify social trends and patterns and enhance their sales through according market strategies. For successful marketing marketers should notice changes in consumption at various stages off life.

Rahul Sunny answered 2 years ago

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