Question

Product and Place (Distribution)

The following Course Outcomes are assessed in this Assignment:

AB219-4: Apply product and place Marketing Mix elements to a product or service.

GEL-6.02: Incorporate outside research into an original work appropriately.

Unit 8, Part 2: Continued from Unit 7 Assignment

You can review Unit 7, Part 1 summarized.

Assume Proservice’s new product you selected in Unit 7 initially used a direct channel of distribution (i.e., the producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers. Your task is the following:

Step 3:

• Discuss the different distribution models available for getting the product from the producer to the consumer.
• Using scholarly research, explain the advantages and disadvantages of using intermediaries.

Provide 2–3 direct quotes, and/or paraphrases from your research, incorporating them into your paper where appropriate using APA 6th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in APA format.

• Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
• Provide a distribution model that would be most effective for the organization of your new product. Explain why it would be most effective.

Access the Unit 8 Assignment rubric.

Provide an original minimum 3-page paper (comprised of Unit 7, Part 1 and Unit 8, Part 2) with additional title and reference pages using APA format and citation style.

Submit your Assignment to Unit 8 Dropbox.

Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

Answer 1

Types of Distribution channels:

1.Direct Selling: This is the form where products directly sold to customers. The products are sold usually at their homes or Jobs. It helps to establish a direct contact between the customer. it helps a customer on how to use a product and match their solution needs.

2. Brokers distributors:

If a manufacturer chooses to work with agents they delegate the part of their work, in this case broker responsible for offerings to the shops.they will have to pay some commission for this, but it helps on better control of supply of goods. speedy disposal of goods.

3. whole salers/Retailers:

Marketing throguh whole salers is one of the widest distribution channel, these channels enables the manufactures to sells goods to few selected wholesalers who in return sells products to customers.

Advantages of using Intermediary:

1. They help us share the bruden in terms of time, effort ,cost

2. They provide logistic support

3. They play a major role in buyer seller relationship

4. They boost sales bu using good promotion Techniques.

Disadvantages of using intermediary:

1. If intermediaries not allowed manufacturers can make more returns.

2, As distribution channel becomes longer, manufacturer loses control

3. Delay in delivery affects sales

4. Product is doomed if intermediary looses interest

For my new product - Vaccum cleaner direct selling would be best:

1. Extra income

2. Opportunity for customers to test and try product

3. Personalised delivery at home

4. Customization possible

5. Guarentee after sale service

6. Flexible buying and selling hours

7. Social contact and personal recognition

8. Unique competiitve strategy

9. Does not require high capital investment

10. Effective in gaining interest during professional interaction