Question

The following product for this Assignment is for the fictional company Proserve Corp. Apply product elements to make this product complete by thoroughly describing them.

Product:  A new foldable chair that can be carried in one hand and holds up to 300 pounds.

• Discuss the product and include product attributes like quality, features, benefits, style, and design.
• Provide a proposed product line (depth) and product mix (the 4 P’s; width) for your good.
• Describe the elements of the product’s branding (i.e., brand name, sponsor, and brand strategy).
• Provide a packaging plan and any warranty or copyright involved if applicable.

Answer 1

As given in the question that there is a new foldable chair that can be carried in one hand and holds upto 300 pounds. The feature of this chair itself speaks its quality and benefits. This chair is very suitable for each and every individual as it is foldable and easy to hold and also it can hold upto 300 pounds which shows its premium quality.

The following given below are the attributed of the product (Chair):

(1) Quality of the Chair: The quality of the chair is very good as it can hold upto 300 pounds which is very positive and makes a very good impact on an individual. A chair which is foldable and can hold upto 300 pounds, itself shows its quality.

(2) Features of the Chair: The main feature of this type of chair is that it is very easy to carry in one hand and does not need much space to keep it safe as it is foldable chair.

• Foldable chairs are very easy to transport from one place to another.
• Longlasting: as foldable chairs are kept easily and are very longlasting.
• Easy to store: it does not need much space.

(3) Benefits of the Chair: the main benefit of a foldable chair is that it halps to give extra seating. it is normal to offer each guest in the party events. The following below are the key benefits of the foldable chair:

• Comfort: Folding chairs are very conformatable in sitting as well as in carrying.
• Durability: Highest quality material is used to make the foldable chairs, which helps in durability.
• Easy Storage: we do not require special space to store these kind of chairs.

(4) Style of the Chair: We can find many styles of folding chairs. like: it can be plastic chair, which is esay to wash and clean. It can be metal type, which is longlasting and strong. It can be Wooden chair, as wwod has elegant, natural look and feel.

(5) Design of the Chair: A foldbale chair creates a elegant and wise look in the room. Foldable chairs are very elegant and impressive.

Product Line (Depth) basically company employ different strategies to expand their product line depth, which refers to the number of products in a specifice product line. A product line can contain one product or hundreds. A product line is basically help to a company to provide desired products to its customers and t maintain a healty image and relationships in the market.

The Product Mix (4 P's):

The product mix which include 4 P's are:

1. Product: The first P means the product which company is introducing or manufacturing. The type of product, which is here a Foldable chair.

2. Price: The next P is Price. It include that the pricing strategy used by a company, which should always be accordingly. The price should always be according to the quality and the worth of the product.

3. Place: The another P is Place. The most important part of the product mix is to decide the place of selling of the product where it is useable. Because if the place decided by the company to sall the product is inappropriate so the whole process will get fail.

4. Promotion: The last P is promotions. The overall sale of the product is totally depends upon the promotional strategies of the company that how do they promote their product in the market, what kind of promotion strategies are used by the company to promote the product.

The elements of the product branding are discussed below:

• Brand Identity: Brand identity is what makes a direct impact on the people.
• Brand Image: It is the idea of the brand that people develop in their minds for the product.
• Brand Positioning:
• Brand personality:
• Brand Differentiation:
• Brand Experience:

This kind of foldable chairs can be easily packed in polythene wraps, cartoons, thermacol etc.