Question

Pick a product/service of your choice. In this assignment you will provide a high level web strategic plan for that product and service. Remember, as you are putting together that strategic plan, think of what's your high level objective of your website? Is it to sell product or get people to raise their hand (or generate leads) to learn more about the product. Provide details on the following sections for this "draft plan". Whats the objective of your website? Who's your target audience? What type of content (information) should you have on your site? Will you have mainly copy or graphics or both? Why? What is your content there to help you achieve? How will you generate traffic to your site? (social media, email, PPC, SEO, explain your plan here) What metrics will you measure to see if your plan and what you executed was successful? Give specific examples

Answer 1

i choose a service that is elling the product online like online shopping website, but the strategy that i will be using here that we will be making the product by ourselfed like custom printed t-shirts and other printed stuff that user had to pay a hefty amount to get a custom product printed things from the stores. so this is itself a catch for the users that we are offering them something new and a much lower cost that they will be happy to spend on our site. The target audience will obviously the youth as they are primary user of the internet and are more prone to online shopping experience . The traffuc can be geberated using the technique like the advertisement using the adwords that lets you advertise your product based on the customer experienece history. The metric that can be used to measure is by calculating the expecting revenue and actual revenue and a walkthorugh experience of the webiste from an experts.