In: Accounting
Introducing a new product, profitability Santos Company is
considering
introducing a new compact disc player model at a price of $105
per
Direct materials cost $3,600,000
Direct labor cost $2,400,000
Variable manufacturing overhead $1,200,000
Sales commission 10% of sales
Fixed cost $2,000,000
information based on an estimate of 120,000 units of sales annually
for the
new product:
The sales manager expects the introduction of the new model to
result in a
reduction in sales of the existing model from 300,000 to 240,000
units. The
contribution margin for the existing model is $20 per unit.
Required
(a) Determine the total impact on Santos’s profit from the
introduction of the new model.
(b) Should Santos introduce the new model? Explain.