Question

Groupon

1)         Is there a dominant technology with the firm Groupon? If so, what are the characteristics?

2)        Do all firms have access to similar technology? If not, are some firms dominant due to their preferential access to the dominant technology?

3) Does the firm Groupon invest in R&D?

4)        How elastic is the industry demand of Groupon?

5)        How do consumers gain product information from Groupon? Explain their Advertising Content and Intensity?

6) What are the buyer characteristics of Groupon? Explain size and frequency of orders and the corresponding selling practices adopted by firms

7) What is the extent of regulation with the firm Groupon? What are the costs of compliance, if any?

Answer 1

(1)

• Groupon website and mobile app ofrers coupon, purchases, cashbacks and group deals to customers.
• Manufacturers, restaurant and retailers used the Groupon to purchase their products.
• Provide discount deal.
• Opens online deal market place.
• Promise to ensure customers satisfaction.

(2) All firms does not access to similar technology. Some firms dominant due to their. Preferential access to the dominant technology. Because it enforcing and encouraging the standardization.And helps to get instant access to data, business information and increase the relationship to the customers.

(3)

Groupons R&D type expenses are included in the general, selling and administrative.

(4) Groupons quality being able to stretch and back to it's original size and shape. It depend upon the percentage of groupons extra profit and time.

(5)

It through it's mobile application and send workers or researchers to the local markets. And ask the details from thevsales people through explain the model. And they also use the social marketing such as facebook.

(6)

Buyer also looks the easy way to marketing at low cost. So buyers are also depending upon the value of products, price of the product, quality and quantity of the product with 100% of satisfaction.

(7)

• Groupon payments
• Schedule
• About rewards
• Financial
• Correct market place.