Question

In: Economics

Deutsch LA developed a campaign called "Punch Dub" which was launched with a 30-second commercial during...

Deutsch LA developed a campaign called "Punch Dub" which was launched with a 30-second commercial during the 2010 Super Bowl. The objective of this campaign was to:

Group of answer choices

use a celebrity spokesperson to present the new product line

showcase the Under Armour product line

create awareness of the VW product line

A and C are both correct

None of the above statements is correct.

Solutions

Expert Solution

Answer : (c) create awareness of the VW product line

The campaign 'Punch Dub' was launched by Volkswagen which was created as an update towards the game 'Punch Buggy'. It was designed to create the brand and model awareness of people towards Volkswagen.

Consumers should get to know all the 13 Volkswagen models on the road through the game. That was the purpose of the programme.

Rahul Sunny answered 2 years ago
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