Question

In: Economics

(Kindly answer to the question only if you can do it properly. Someone else may solve...

(Kindly answer to the question only if you can do it properly. Someone else may solve it later. Pls do not copy/rephrase the answer from previously answered experts!)

Select any product that you are familiar with such as computers, jeans or personal MP3 players. Once the item is selected, then you must undertake research into the specific items : target market and market segmentation. Your answer must contain information as to: How large is the target market, what is the future growth potential of this target market, how do/does the marketer reach this target market and so on? Also, mention in your answer that how will you re-position this product to another market segment.

For example, if you select MP3 players as a product of your choice, and confirm that the target market for this is Millennials, then you should be able to define how the manufacturers of MP3 players will attempt to re-position the product to attract the baby boomer generation to increase their purchases of MP3 players.

Adhere to the following structure while answering

Research on target market

- Potential market and available market

Market Segmentation

- Segmentation based on any 3 criteria

- 2nd Section

Market repositioning

- How was it positioned before? (1 mark)

- Which customer have they chosen to reposition? (1 mark)

- How will it be repositioned?

Pls Note : Select electronic gadget only!

The above question is from 'Marketing Management' discipline. So, please have the answer accordingly.

This is the appropriate question. No more additional inputs needed

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Rahul Sunny answered 2 years ago

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