Question

6. ________ occurs when people appear to "forget" about the negative source and change their attitude.
Select one:
A. Native advertising
B. The sleeper effect
C. Halo effect
D. Sock puppeting

7. If a consumer were to pursue products and services that seemed to alleviate loneliness, such as playing team sports, going to a bar, and/or shopping in busy malls, the consumer would be expressing a need for ________.
Select one:
A. affiliation
B. achievement
C. uniqueness
D. power

8. Which of the following explains why people decorate or mutilate their bodies?
Select one:
A. To enhance social role identification
B. To place a person in a gender category
C. To separate group members from nonmembers
D. All of the above

Answer 1

QUestion 6

Option B - the sleeper effect

Explanation : The slerper effect occurs when we initially discount the message given by an untrustworthy or nonexpert communicator but, over time, we remember the content of the message and forget it's source. The result is an attitude change in the direction of the initially discounted message.

Question 7

Option A - affiliation

Explanation: Motivation refers to the processes that cause people to behave as they do. It occurs when a need is aroused that the consumer wishes to satisfy. A purchase decision may involve more than one source of motivation.

Need for affiliation is a need for open and sociable interpersonal relationships. That is, it is a desire for relationship based on co operation and mutual understanding. Need for affiliation ( to be in the company of other people) is relevant to products and services that alleviate loneliness and that are consumed among groups of people at places such as athletic venues, bars and shopping malls. Need for affiliation describes a person's need to feel a sense of involvement and belonging within a social group.

Meaning of other Needs

Need for achievement is the urge to excel, to accomplish in relation to a set of standards, to struggle to achieve success. Individuals with a high need for achievement strongly value personal accomplishment.

Need for power (to control one's environment) : It is the desire to have control over others and to be influential.

Need for uniqueness(to assert one's individual identity) : This need is satisfied by products that pledge to accentuate a consumer's distinctive qualities.

Question 8

Option D - all of the above

Explanation : Body decoration is the practice of adorning the body with piercings , tattoos, brandings or scarifications. Body alteration is the deliberate altering of the human physical appearance done for aesthetics, religious beliefs, to display group membership or affiliation, as a part of rite of passage etc. Mutilation is cutting off or causing injury to a body part of a person so that the part of the body is permanently damaged, detached, or disfigured.

The purpose of body decoration and mutilation also involves indicate desired social conduct, indicate high status or rank, provide a sense of security , place the individual in the social organization.