Question

What role does content play in the consumer's journey? How does content enhance a consumer's experience?

Answer 1

Content is an important part of a consumer journey, there is no denying the fact.

Content enhance the consumer journey and can help to retain a customer for a longer period of time as if

1. Content is rich and full of information
2. Content is not misleading and accurate in terms of information
3. It is good enough that make customer decision-making ability much easier
4. Customer should start relying on the content
5. Content should be available at all platform be it social media or print media