Question

why did lawyers originally refrain from advertising?

page # in the legal ethics

Answer 1

1. Bar associations and consumer advocates were concerned that the members of the public would not protect themselves against false or misleading lawyer advertisements.They also believed that an increase in advertising would promote a larger client base and would make it harder for lawyers to serve their clients.
2. In 1908, the American Bar Association ABA released its Canons of Professional Ethics, which outlined a general prohibition against legal advertising.Because advertising was unprofessional, and therefore lawyer advertising would undermine the professionalism in lawyering.
3. In the United States, most marketing and advertising law is governed through rules and regulations set forth by the Federal Trade Commission These regulations aim to keep advertising fair and truthful, and can affect the way companies operate in a variety of ways.

Is it ethical for an attorney to advertise.....

Lawyer advertising in the United States is legal, although subject to ethical rules promulgated by state bar associations. In 1908, the American Bar Association established its first ethics code, known as the Canons of Professional Ethics, which condemned all advertisement and solicitation by lawyers.

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