1.Based on your understanding of reach and frequency, would you recommend a company advertise during the...

1.Based on your understanding of reach and frequency, would you recommend a company advertise during the Super Bowl? Why or why not? Would your answer vary depending on the type of business running the ad?

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Expert Solution

Reach refers to the number people who are exposed to the advertising message. Frequency refers to how often the target audience is exposed to the advertising message. The reach and frequency together determine the impact of an advertising.

I would recommend a company to advertise during a Super Bowl as it is one of the most widely-watched sporting events in the USA. The In 2015, Super Bowl XLIX was watched by an average 114.5 million viewers. Therefore, an advertiser can get a tremendous amount of reach by advertising during the Super Bowl. This huge reach can help create a significant impact on the target audience.

This will depend on the type of the company because advertising during Super Bowl can be very expensive. Therefore, a firm needs to have significant revenue and ad budget in order to be able to afford to advertise during the event. In addition, it is a national event. Therefore, firms serving the national market is better able to exploit the market opportunities through advertising during the Super Bowl.

Rahul Sunny answered 1 year ago

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