Caitlin founded an HR software company called Plum. She wants to add a diversity survey to...

Caitlin founded an HR software company called Plum. She wants to add a diversity survey to her product but struggles with the types of insights that the HR departments need versus what employees feel comfortable sharing. What should Caitlin do before creating a new feature on her platform?

Question 13 options:

	She should start data mining
	She should start with market research
	She should begin a CRM program
	She should look at all points of interaction

Expert Solution

A) she should start data mining

Data mining is a process used by the business to turn raw data into the useful data for the purposeful uses. It helps the business in learning more about their customers and formulate effective, on point and useful strategies to run the business sucessfully. Data mining also helps in increasing the revenue and decreasing the costs of conducting the business.

Rahul Sunny answered 2 years ago

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