The highly dynamic market environment is not only a challenge, but also an opportunity for enterprise....

The highly dynamic market environment is not only a challenge, but also an opportunity for enterprise. Describe the challenges faced by fast growing enterprise in internet industry (Alibaba) and traditional enterprise (Haier Group) during this pandemic Covid -19. How can the enterprises cope with these environment changes and turn into opportunity?

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Covid -19 virus has been spreaded to more than 190 countries. This pandemic has not only dangered the human lives but also affected the business and economy of several countries. From internet industry like (alibba) to the traditional enterprises ( Haier Group) , every business industry faced a huge fall in business. Here are some of the suggestive measures for both types of industries.

Turn the changing behavior of Customers into an opportunity - Looking at the bright side of this pandemic, lockdown has brought many customers top e-commerce stores. As per the survey, people has stoooped visitng the malls and shops, so the online buying would not end as a trend but will last for long term.

Seek more suppliers - Increase the possible alternative suppliers so as to meet the diversified demands of customers . This is a positive point for both internet industry as well as traditional business.

Capture special days for sales - Festivals and special days are always celebrated. But due to anxiety of this pandemic, there are greater chances that people switch to online shopping. Increasing product range would help the sellers to increase the sales and ultimately generate more revenues.

Upgrade the user experience - In addition to providing complete range of products to customers, providing discounts and offers are equally important. This situation can be turned into an opportunity by making the customers adhered to your shopping portal.

ekkarill92 answered 1 year ago

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