Question

You are responsible for generating a Business Plan for a new invention that was produced by your companies Research and Development department. Your goal is to secure funding to pursue the marketing and selling this product in the commercial marketplace. For this essay, you are to create an 'Executive Summary' for this business plan. It is not required to be the recommended size of a typical Exec Summary (2-3 pages), 2 - 3 well constructed paragraphs should be adequate.
You will need to conceptualize a theoretical product and marketplace about which the plan will be written. In the spirit of business being 'both Art and Science', be sure to be creative in your ideas and assumptions. I suggest you refer to suggestions for a good Executive Summary for specific areas to focus on.

Answer 1

As per information of the question it is clear that our company have invented a new product but main challenge with reference to raise funds for marketing & selling of this product.

So for this purpose first of all we need to do a deep commercial market research so that we can know actual conditions of the market. Without actual knowledge of the market we can not do true analysis about the actual expenditure to be done on the marketing & selling of this product. Thus first we will know competition of the market and also will know about the prospective demand of our product with the help of deep market study. It will helps in knowing actual possible expenditure to be done on marketing & selling of our new product.

Apart from this as we know that for every new product a company will required fixed and working capital. Hence proper estimation about quantity of working capital and fixed capital also must because without knowing actual requirement for working capital & fixed capital we can not go for raising capital from market. It is true that neither shortage & nor excess of capital is good for the company because in case of excess capital company may suffer from various types of problems such as over burden of costs and mis-management of capital. And in case of shortage of capital company may loose best possible avaialble options hence our company have to manage proper level of fixed & working capital for this new product.

Our company also have to find out better low cost sources of finance to fulfill demands of finance to marketing & selling of this new product. Hence our company need to find out various possible sources of finance such as; shares, debentures, bonds, bank loans etc and after knowing available options our company can compare costs, terms and conditions of these sources for choosing best source of finance so that requirements of finance to market & sale of this new product can be meet out effectively.

So finally we can say that before thinking about marketing & selling of new product our company need to do analysis about above mentioned points so that more positive results can be attained.