In: Economics
QUESTION 3
You manage a farm that is looking to sell oranges in both
California and Oregon. The demand for oranges in California is
given by PCA = 25 - 0.5QCA and the
demand for oranges in Oregon is POR = 19 -
0.3QOR. The total cost of selling oranges is TC = 10 + Q
and the marginal cost is constant at MC = $1. If you cannot
differentiate between customers in California and Oregon, and you
are forced to charge the price that is optimal in California in
both Oregon and California, how much profit will you lose compared
to the profit you made in (2)? (Write answer
without the negative sign nor the
dollar sign.)
(2) You manage a farm that is looking to sell oranges in both
California and Oregon. The demand for oranges in California is
given by PCA = 25 - 0.5QCA and the
demand for oranges in Oregon is POR = 19 -
0.3QOR. The total cost of selling oranges is TC = 10 + Q
and the marginal cost is constant at MC = $1. If you can
differentiate between customers in California and Oregon, you
should charge a price of $13 in California and a price of $10 in
Oregon.
The answer is NOT 40.
BOLD the Correct Answer
We have the following information
Demand in California: PCA = 25 – 0.5QCA
Demand in Oregon: POR = 19 – 0.3QOR
Total cost (TC) = 10 + Q; where Q = QCA + QOR
Marginal cost (MC) = 1
Now it is given that we cannot differentiate between customers in California and Oregon, and are forced to charge the price that is optimal in California in both Oregon and California. So, for equilibrium we will equate the marginal revenue (MRCA) of California with the MC.
Total Revenue of California: TRCA = PCA × QCA
TRCA = (25 – 0.5QCA)QCA
TRCA = 25QCA – 0.5(QCA)2
MRCA = ΔTRCA/ΔQCA = 25 – QCA
Equating MRCA and MC
25 – QCA = 1
QCA = 24
PCA = 25 – 0.5QCA
PCA = 25 – 12
PCA = 13
So, in Oregon also the price will be 13. POR = 13
POR = 19 – 0.3QOR
13 = 19 – 0.3QOR
0.3QOR = 6
QOR = 20
Profit = TRCA + TROR – TC
TRCA = PCA × QCA = 13 × 24 = 312
TROR = POR × QOR = 13 × 20 = 260
TC = 10 + Q = 10 + (24 + 20) = 10 + 44 = 54
Profit = 312 + 260 – 54
Profit = 572 – 54
Profit = 518
Now it is given that when different prices are charged in California and Oregon then PCA = 13 and POR = 10.
PCA = 25 – 0.5QCA
13 = 25 – 0.5QCA
0.5QCA = 12
QCA = 24
POR = 19 – 0.3QOR
10 = 19 – 0.3QOR
0.3QOR = 9
QOR = 30
Profit = TRCA + TROR – TC
TRCA = PCA × QCA = 13 × 24 = 312
TROR = POR × QOR = 10 × 30 = 300
TC = 10 + Q = 10 + (24 + 30) = 10 + 54 = 64
Profit = 312 + 300 – 64
Profit = 612 – 64
Profit = 548
So, when we charge the equilibrium price of California in Oregon than the total profit declines by 30 (548 – 518).