Evaluate Tesla product for the china nation. Considering the vehicle features and price, tesla a good...

Evaluate Tesla product for the china nation. Considering the vehicle features and price, tesla a good fit in the china country and why?

Discuss why Tesla will or will not be successful selling the American version of their vehicle (style, features, brand name) in the china nation? Please I need a longer explanation.

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Expert Solution

Tesla is an automative segment that manufactures Electric Vehicles. It is an American based company. Tesla is always leading in vehicle industry and is one of the most innovative and powerful automobile industry. The objective of entering into new market will be to expand the market share across the globe.

China is the best fitted for the launch of Tesla because China has the largest automobile market in the world and the government policies of China immensely support Electric Vehicles which makes it most suitable market for the launch. China's vast consumer market and strong financial system makes ideal place for localisation. For Tesla, the advantage of coming to china are widely apparent with its business model. The feature may include technologically advanced Autopilot, advanced batteries and the price of Tesla makes it suitable for China because Tesla has a strong brand image in the minds of buyers.It offers quality and better designed range.

Tesla will be successful in selling the American version of their vehicle in the China nation because the brand name is very big in the minds of the people but new entrants need to be redesign in order to take full advantage of the possibilities of new technologies and needs of the people. A strong market leadership can take the demand to an another level.

Rahul Sunny answered 2 years ago

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