Question

Business Plan for a Recycling Company

The company will be involved in the recycling of materials such as aluminum cans, scrap metals, pet bottles, used papers and cardboards et. The company will intend providing raw materials for companies that are into the manufacturing / production of books / papers, drinks, lubricants, oils, spare parts, chemicals, water, plastic and paper bags etc.

I need the following:

Management Team

The management team section should detail the proposed venture’s organizational structure and the backgrounds of those who will fill its key positions. Ideally, a well-balanced management team—one that includes financial and marketing expertise, as well as production experience and innovative talent—will already be in place.

Answer 1

Method of identifying and attracting customer

1) Digital marketing

2) Search engine optimisation

3) Email marketing

4) Advertising on television and newspapers.

5) Promotional events

6) Interviewing stakeholders

7) Maping the customer process and customer journey

Pricing strategies that will be used -

1) Economy pricing

2) Penetration pricing

Sales approaches that will be used -

1) Premium sales approach

2) Network sales approach

Type of sales force- The sales force will include sales manager, sales development representative, customer success representative, sales assistant.

Distribution channels that will be used -

Indirect channels - Involves retailers, manufacturers, wholesales, distributors.