Question

Understand that rational decision-making is hard for human beings. There is just no way of eliminating all human biases in decision-making!

Do you agree with Ariely’s perspective that rational economics is dead?

Or, do you think that the adverse impact of human decision making can be mitigated through the implementation of a deliberate, evidence-based decision process?

What about Uber’s approach to deploying psychological tactics to achieve its goals?

What about the ethics of employing psychological tactics in marketing strategies for promoting products and services?

Answer 1

Answer) Let us consider the situation we are in ,we are in middle of pandemic and lot of countries imposed lockdown for some weeks,however once the lockdown was lifted,in most of the countries people flocked to beaches and outside their homes as if pandemic was over,people did not behave rationally as they wanted to get out of their houses.Human beings do not showcase perfect rationality but sensible analysis of problem and methodological decision making definitely mitigate damage,consider same situation;people went out but a lot of them put on masks and maintained social distancing.

Uber 's approach be it incentivising drivers with badges or alerts so that they continue riding or showing them area where demand would be or when ee talk about customers,offering them option to pay hpurs later after service or extra utilities so that customer don't mind the extra charge are definitely creative,consider it ,would you want to pay domething before service or some time later as a credit,the idea of not parting with money atleast for now and using credit temporarly is a tactic which influences decision making,similarly constantly reminding drivers that they are near milestones helps push mind for one more ride,it is effective as it takes decision making process through a new route,it also forces mind to compare and Uber 's strategies means they would come out as a winner in such comparison.Are these strategies ethical,not exactly,I would say,what if you as a driver is about to log off so you can go to some important engagement and alert pops up about next milestone or as a customer you ate forced to make a decision where you are not in actual control,these strategies can be further unethical when every business start copying them and lead to actual decision making going for a toss at every level.

In conclusion,with so many factors rational decision making is anyways difficult but with companies controlling even remaining decision making leads to no actual decision making.

Answer is complete.Thank you!