Question

What model of electoral choice do you think predicts voter behavior most adequately?

Answer 1

Abstract

First of all we need to understand the psychology of voters and the other factors that can impact on the electoral choice before the voting .

To interpret voting behavior both political science and psychology expertise were necessary and therefore the field of political psychology emerged including electoral psychology

To make inferences and predictions about behavior concerning a voting decision, certain factors such as gender, race, culture or religion must be considered.

Furthermore, a more classical approach can be taken when viewing electoral behavior; such as viewing wealth and region in which a voter lives which will impact upon their electoral choices.

Moreover, key public influences include the role of emotions, political socialization, tolerance of diversity of political views and the media.

The effect of these influences on voting behavior is best understood through theories on the formation of attitudes, beliefs, schema, knowledge structures and the practice of information processing.

For example, surveys from different countries indicate that people are generally happier in individualistic cultures where they have rights such as the right to vote.

Additionally, social influence and peer effects, as originating from family and friends, also play an important role in elections and voting behavior.

An important question in this context is how to disentangle the social contagion by peers from external influences.

The degree to which voting decision is affected by internal processes and external influences alters the quality of making truly democratic decisions.

Below are the two method by which electoral choice can influence on the voter behavior most adequately

1. Electoral Ergonomics

Electoral arrangements affect the emotions of the voter and therefore their electoral behavior.

For Example, 20 to 30% of voters either decide who they will vote for or change their initial decisions, with around half of this amount on election day.

2.Affective influence

A growing literature on the significance of affect in politics finds that affective states play a role in public voting behavior that can be both beneficial and biasing

Affect here refers to the experience of emotion or feeling, which is often described in contrast to cognition. This work largely follows from findings in psychology regarding the ways in which affective states are involved in human judgment and decision-making