Discuss two issues that should be considered in analyzing a small business’s resources and opportunities (i.e....

Discuss two issues that should be considered in analyzing a small business’s resources and opportunities (i.e. accounting, finance, economics, and organizational management). In addition, provide a hypothetical example of how these issues affect marketing objectives and marketing strategy.

Expert Solution

Firm resources may be tangible and intangible, Tangible resources contain Equipment, Machinery, Raw materials, Human resources etc.
Intangible resources contain the Brand name, Brand trademarks, Reputation, Feedback from customer and Comments from suppliers, Money( return on investment),
The above areas should analyze firm's resources and opportunities.
Opportunities such as production, proper market planning implementation, proper price fixing, priority for customer service.
Marketing is the place where buying and selling of goods and products. Marketing objectives are used for promotional activities for their products and services, Marketing strategy is used for success in their business activities while examining after organization strength and weakness.
Marketing objective and strategy placed in internal, but when applied to the external of the organization, it will get affected because business calculation for current and future, future is considered to be uncertainty, a business can expect to lose, uncertainty, even technology advancement may affect.

Rahul Sunny answered 2 years ago

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