Question

For this discussion you will need to select a product, good, or service that you purchase on a regular basis. This could be anything from your morning coffee to the make of your car to your favorite chain restaurant. Conduct some formal research on the marketing strategy of the company or brand before you start your posts.

For Discussion

• Name of product and company: Use the proper corporate name, not a nickname.. Include pictures if you’re handy with uploading/inserting images.
• Product description: Briefly describe the product you’ve selected along with any relevant history that led you to choose this product/brand.
• Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose.
  • Product: Describe the want or need your product addresses.
  • Placement: Describe the physical location of the product among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy.
  • Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing.
  • Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc.
  • Other factors: You might notice other important factors about your product that lie outside the four Ps. You can include them in your report here. One example might be a unique distribution system for your product.

Answer 1

4Ps of Nescafe:

Product:

Nescafe has a wide variety of items, primarily targeted at pleasing the taste buds of consumers. They make sure that after checking the coffee any form of coffee lover finds satisfaction. Nescafe launched different coffee mixes, which is their technique for selling blended goods. Even keeping into account the geographic needs of consumers. The company offers diverse blends such as Nescafe Original Blend, Gold Blend, Gold Blend Decafe, etc.

The segment Decafe also has other forms, such as Decafe, Half Café, etc. To name a few, the Cappuciano has different flavors such as Unswettened, Decaffeinated, Skinny, etc. Expresso, green mix, Latte, Latte with different flavors, Chocolate, Mocha, Irish Cream etc. That is enough to display Nescafe's product selection. They cater to almost all kinds of coffee lovers and make sure their products satisfy each and every type of coffee lover.

Pricing:

Nescafe is one of the world's leading coffee brands. The price of the goods depends on the quality of the material the organization produces. Nescafe 's product combination price approach is dependent on competition and demand. The products are of high quality, and are priced considerably. But this has made the consumer base steadily tiny and limited. The people wanted to have those coffees and it was a huge success. There, after we saw that Nescafe made several portfolio changes, and new products are in.

This has increased the customer base since people can choose from a wide variety. The ensuing prices were adjusted accordingly. The amount given to the customers has been as varied as the size. This made it affordable to a greater range of consumers as the items became wallet friendly. The sachets come at a very cheap quality. They are aimed at clients who would prefer a single cup of coffee at a cheap rate. Nescafe coffee 's different flavours are made available in varying amounts and their prices are often set according to the packaging.

Place:

As for its production, the brand Nescafe has become a household name. Nescafe means customers across the globe are pleased to get their goods. They know the product demand and therefore make sure they reach the areas where they expect to be their target customers. Nescafe maintains a huge distribution cycle and has made itself available in almost all areas where its targeted customers are in due course, with its increase in brand name. The delivery is identical to any business standard for fmcg. They follow the retailer cycle which supplies to the consumer. There are bulk buyers who provide Nescafe directly to customers.

Promotion:

Nescafe puts emphasis on product marketing in all sorts of ways. They make sure they have made it easy for consumers to connect in some way and learn what the goods are. Nescafe advertise the goods by radio , tv, journals, PR, website, twitter, and so on. One thing the company has made sure is that their logo has remained the same since its origin. This in a way made people recognize the logo and they could only recognize the brand by the logo, because the logo was imprinted in people's minds. Nescafe's marketing is always creative, meaning they grab the consumers' eye and get drawn to the goods in every way. Online promotion and PR activity also enhances customer connections and gets them to know closely about the products. It provides an description of the product mix on Nescafe.

Other factors:

The company uses quality control equipment and technologies in their plants to produce coffee from the highest quality coffee beans and we as consumers get good quality coffee at the lowest prices. The business also has different special delivery because the business has a range of flavors, but the company markets these faults in various countries according to tradition, preference and consumer group demand.

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