Question

Working in teams of five, think of a product or service your friends want but cannot get on or near campus. You might ask your friends at other schools what’s available there. What kind of product would fill that need? Discuss your results in class and how you might go about marketing that new product or service.

Answer 1

Answer :

Students in the campus regularly need to search articles and journals over the internet to gain additional information related to their classroom learning. Moreover, they need to submit assignments frequently which requires the content search over internet and to submit the hard copy of the assignments they require printing service. So a combination of this two in an outlet near the campus will be very helpful for the students.

So, to fulfill this need of the students, an opening of an internet café with printing facility will be a good idea.

One might market the new service offering by:

Discussing the benefit of the service offered i.e. by promoting the service offered by the café through handbills and posters. Providing service at an affordable price to grab the attention of the students. Price will be varying with usage time. Offering membership cards at a cost-effective price for the regular users. Promotion by providing "early-bird" offer i.e. special offers for those who will avail the service in the initial days. This will be done to make the café popular.

Tying up with the college. The necessary documents of the college will be printed at a lesser cost in return if the college distributes all the study materials through the café. This will ensure constant business generation for the café as well as help to promote the café in the initial days.