Question

In: Economics

What product characteristic do consumers think are important in a new product? What types of service...

What product characteristic do consumers think are important in a new product? What types of service components do they demand? Most important, how do marketers know how develop successful new product?

Solutions

Expert Solution

1. Physical look: What looks like the product? The material must be defined in as much detail as possible in terms of its physical requirements, including colour, shape and size. Clearly, depending on the product, this requirement must be modified and can only be extended in part to products.

2. Intent: What is the product's intent, and what is it going to do? This should be as specific as possible as a result of understanding how the item adds value to a potential customer. How does this brand make the consumer's life easier, more fun,

3. Craftsmanship: It is necessary to make the product well. It's meant to be robust to last. Where appropriate, it should come with instructions for use and warranty details. To determine the overall quality of the product, a customer will need this data.

4. Price: It is very important to price an item. With their money, a consumer wants to get the most. A business needs to make sure the price is fair if it wants to get its market share. They can work with sales, promotions and discounts to attract customers to buy from them once they find a decent price.

A company may sometimes need support in understanding how to explain the service and market it. There are firms specialized in helping companies evaluate the attributes of their consumer product. For every single product, having clearly defined consumer product characteristics is essential to market success. A company should learn as much detail as possible about its own brand from different angles. It should also learn as much about competing products on the marketplace as possible. The company will express higher brand interest with good positioning and advertising and attract more customers.

A profitable business depends on a variety of harmonious components. One such example is a tactic for the go - to-market (GTM). One aspect of your overall marketing strategy should be a GTM approach. And a successful go - to-market strategy involves assessing multiple factors, including pricing, channels of distribution, so specific ideas for sales.

Good go - to-market programs provide companies with numerous benefits and competitive advantages. A GTM plan will succeed, whether you are the founder of a Fortune 500 company or a small business with a few employees. The go - to-market strategy not only shortens market time, but it also helps companies grow and develop while minimizing costs.Small business owners should understand that customer-based reactions can require their strategies to change after a launch. Although a go - to-market plan's timetable is constant, decision-makers will want to be in touch with consumer reactions so they can make small changes as needed to the go - to-market strategy. Social media tracking is an effective way to help determine the responses of consumers to a new product or service.


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