Question

In: Economics

Please create a response to the following discussion post form a student: Avon had a business...

Please create a response to the following discussion post form a student:

Avon had a business strategy that relied heavily on the international market, specifically in developing nations (Hill, 2015). The strategy may have continued to be successful had it not been for the sudden ban on direct sales marketing in China and the steadily declining economies of Russia, Mexico, and Eastern Europe (Hill, 2015). The reason the foreign market was so valuable to Avon is that when the company entered a market, they allowed the country managers a tremendous about of autonomy This approach was attractive to international market managers and resulted in an “army of 5 million Avon representatives around the world.” The sheer number of people involved in the management of the foreign markets under each of the Avon representatives was so great that it was nearly impossible for Avon to maintain and communicate for consistency (Hill, 2015).

I have had an experience similar to the Avon foreign market manager example from our text. I was part of an MLM group called Monat. When I joined the company as a consultant, Monat was less than a year old, and there weren’t very many representatives; it was an ideal time to join the company as I had the potential to be one of the six-figure earners because the market wasn’t flooded with representatives yet. However, the newness of the company presented problems as it grew. There was miscommunication as new representatives didn’t know who was their senior or mentor. The company was having trouble keeping up with the representatives and providing the newest and most accurate marketing tools and product information. Soon, representatives were making their own marketing materials and basing their product information on personal experience. I left the company when there started to be some controversy on a new formula that was released and lawsuits and damages claims were being made.

Solutions

Expert Solution

As Avon was relying heavily on international market for its growth especially on developing countries and got setback when China banned the direct sales marketing in its country and simultaneously a steady decline in other economies, i.e. Russia, Mexico and East Europe and also why its growth slowed down was also because of its very big team of 5 million of representatives around the world which was not easy to communicate with regarding consistency, consistency in strategy for to maintain consistent growth.

Reasons were like when Avon was not able to communicate its strategy to down the line to its representatives spread around the world and also Avon itself was also not getting the feedback about these economy's market condition from their representatives through to their country managers and especially country managers were not getting the market status and changing trends of markets of these country's and countries spread around the world and this can be due to they were having only one global headquarter and not regional headquarters, i.e. Headquarters for Asia situated in asian country, like in China then another regional headquarters for Eastern Europe, like in Russia and regional headquarters for South America in, like in Mexico since by having these regional headquarters Avon certainly can spread its consistent marketing strategy to its representatives spread around the world and its regional headquarters can also give inputs of changing market trends back to its global headquarters since this could have ensured the consistent marketing strategy for all the countries around the world and to achieve continuous growth.


Related Solutions

Please respond to the following discussion post: The strategy that Avon president Andrea Jung began to...
Please respond to the following discussion post: The strategy that Avon president Andrea Jung began to pursue to turn grow the company’s wealth was to follow the same guidelines in international markets that the American companies used, which was to give country managers considerable autonomy. This policy allowed them to use the Avon brand name in a direct-sales format that was the company’s hallmark (Hill, 2015, p. 404). Once Jung realized that this business model was not working for Avon...
Please complete the following steps for your discussion post and response. The Joint Commission is a...
Please complete the following steps for your discussion post and response. The Joint Commission is a non-profit organization that sets quality standards for a variety of health care entities. Receiving and maintaining Joint Commission accreditation is no easy task and one that many health care managers may perceive as unnecessary. You are having lunch with a friend who also works in health care. Your friend asks you why your hospital chooses to continue accreditation with the Joint Commission when their...
I need a discussion response to the following peers discussion post . Workers in many occupations...
I need a discussion response to the following peers discussion post . Workers in many occupations want a stronger voice in the workplace and there is increasing recognition that this is a fundamental human right. Do you believe that voice in the workplace is fundamental human right? Why or why not? Ans: Yes, I do believe that having a voice in the workplace is a fundamental human right. As stated in our text on (p.5) that the objectives of labor...
Discussion #12 - Reflections to Date You need to create one original post and one response...
Discussion #12 - Reflections to Date You need to create one original post and one response to others for the discussion topic below. In a substantive paragraph, reflect and share with your classmates on the points(s) that has(ve) stood out the most so far. This could be about material you've learned that you'll be able to apply and/or things that you have found challenging. BUSI 4359-125 Business Strategy
Please answer for college physics discussion post. Please only type out the response as when writing...
Please answer for college physics discussion post. Please only type out the response as when writing it and uploading it is difficult to read. Thanks! Respond to the following in detail: In your own words, explain angular momentum, moment of inertia, and torque. Also give examples.
For college physics discussion post. Please type out the answer in paragraph form and do not...
For college physics discussion post. Please type out the answer in paragraph form and do not submit a photo as it is hard for me to read. Describe the difference between temperature and heat, and give examples. In your own words, explain the difference heat and specific heat capacity. In your own words, explain types of heat transfer and give examples. In your own words, explain types of phase change and give examples.
Post your response to the discussion board. Part 1: Respond to the following questions and, if...
Post your response to the discussion board. Part 1: Respond to the following questions and, if it's relevant, include your own personal experience: Reflect on your own clinical practice and answer the following questions: What is confidentiality? How is confidentiality impacted by HIPAA? In your clinical experience, what security measures are/were in place to protect patient information? Describe at least one incident when confidential information within an informatics system was improperly disclosed. If you have not had this experience, describe...
Post a response on the discussion board. If appropriate, include personal experience in your response. Inventory...
Post a response on the discussion board. If appropriate, include personal experience in your response. Inventory accounting is a good place for fraudulent behavior. Think about the accounting principles and practices related to inventory and list one way that fraudulent behavior might take place. Be very specific. Create one way to reduce the risk of this fraudulent behavior in the business.
Create a response to the following post: Type II diabetes is the most common type of...
Create a response to the following post: Type II diabetes is the most common type of diabetes and it causes tissues to develop insulin resistance or simple the body cannot produce enough insulin. A common side effect of type II diabetes is obesity, however with the proper diet and exercise, weight loss is possible. A recommended diet for those with type II diabetes is to eat complex carbohydrates versus simple carbohydrates. What this means is that brown rice, whole wheat,...
?I need a discussion response to my peers discussion post in our Money and Banking Class....
?I need a discussion response to my peers discussion post in our Money and Banking Class. Please see below One of the foremost persistent explanations for the 2008 monetary crisis-especially among economists-is the notion that financial policy within the early to mid-2000s was answerable for making the Brobdingnagian housing value bubble that brought on the crisis once it folded in 2007. The argument is definitely plausible. Overly low interest rates would boost investment in real assets and aggressive reach for...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT