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In: Economics

(TCO 1) Describe the evolution of consultative selling. What is emphasis of this sales approach? Describe...

(TCO 1) Describe the evolution of consultative selling. What is emphasis of this sales approach? Describe a selling situation (industry, buying scenario, etc.) where this approach may be the most appropriate. How do value-added selling strategies enhance personal selling?

(TCO 2) Our textbook discusses three channels of distribution that employ sales professionals. Discuss the main components of the Services Channel. Which career opportunity within this channel do you see yourself working in? Explain why you chose this option.

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