Question

Visit the website of a grocery store, fast food restaurant, or a car dealership. Consider their products that are similar. How do producers differentiate their products that are similar to other products they market? Describe the products and their similarities as well as how the producer differentiates the products

Answer 1

Producers differentiate their products that are similar to other products they market :-

Product differentiation is a marketing plan that attempts to differentiate a company's products or services from the competition. Successful product differentiation implys identifying and communicating the special qualities of a company's offerings while promoting the distinct differences between those offerings and others on the market. Product discriminations goes hand-in-hand with developing a strong value proposition to make a product or service interesting to a target market .

Product differentiation is expected to drive the consumer into choosing one product over another in a crowded field of competitors. It describes the qualities that set one product apart from other similar products and uses those differences to inspire consumer choice. Differentiation marketing can also require focusing on a slot market.

Grocery store products, their similarities as well as how the producer differentiates the products:-

Following are the similar grocery products which we may find in grocery store;- canned products

dairy goods

fruits

vegetables

meat, poultry, fish

bakery iteams, including bread, rolls, donuts, cakes, and pies

snack goods such as potato chips, pretzels, popcorn, and corn chips

frozen foods, including frozen dinners or entrees

baking ingredients, including baking chocolate

cookies and snack cakes

packaged salads sold by the pound

granola and cereal bars

dried fruits, including raisins and Craisins

nuts, unless honey-roasted, chocolate, or candy-coated

food coloring, food preservatives, and sweeteners

Fruit Gusher, Fruit Roll-Ups, and fruit snacks

baby food

Producers use following methods for product differentiations;

They can differentiate their product by size. ...

They can differentiate their product by origin. ...

They can differentiate their product by branding. ...

They can differentiate their product by their packaging. ...

They can differentiate their product by adding a simple feature or ingredient