Question

Dissertation Proposal Form

1. Proposed Dissertation Title: The title (tentative) should be precise to allow the reader to comprehend the subject matter of the work.

2. Research Question or Hypothesis: State clearly what your research interest is. Define your research question/hypothesis and the main objectives of your research (Min 300 words).

3. Review of Literature/Background: Make a synthesis of the contributions made in your research field by accredited scholars. Describe how your intended research will complement and expand on the current literature, and what contributions you intend to make to the existing knowledge (Min 400 words).

Note: Should you opt for a Business Plan, then provide a full analysis of the business conditions.

4. Research Methodology: Clearly indicate the methods and techniqueswhich you are planning to use to gather information and investigate the identified problem. (Min 400 words).

5. Selected Bibliography:Please indicate a representative list of the main bibliographical sources you intend to utilize for your dissertation. Please provide full citations. (Min 20 sources)

6. Research and Writing Timeline: Indicate your expected research timetable: starting date, research time, data analysis time, writing time, editing time, date of first draft submission, expected defense time. You may use a Gantt chart.

7. Ethics: How does your research relate to the ethical aspects of your subject matter?

Answer 1

TITLE

A study to understand the buying behavior of online consumers of electronic products.

RESEARCH QUESTIONS

The primary objective of this project is to identify the important factors that affect the consumers’ behavior towards the online purchase of electronic products.

To examine the determinants affecting such behavior.

LITERATURE REVIEW

Sakkthivel, A.M. (2009) shows the impact of demographics on buying behavior of online consumers towards different products. International Journal of Electronic Finance 3(3), 284-296 aims to explain the effect of demographics on consumers’ buying behavior towards purchases that are made online which are based on participation and investment (low, medium, and high).

Rastogi, A.K. (2010) is a study of Indian online consumers and their buying patterns. International Research Journal 1(10), 80-82 attempts to analyze the characteristics that are related to buying behavior of online consumers. Consumer purchase behavior that concerns online shopping was examine using different socio-economic variables.

RESEARCH METHODOLOGY

Data will be collected by an online survey questionnaire. Friedman ANOVA test, Chi-sqaure test, and multiple regression tests will be conducted to find the best results. The sample size will be 1000 sampling units to avoid sampling bias.

BIBLIOGRAPHY

Demangeot, C., & Broderick, A. J. (2007). Conceptualizing consumer behaviour in online shopping environments. International journal of retail & distribution management.

Hasslinger, A., Hodzic, S., & Opazo, C. (2008). Consumer behavior in online shopping

RESEARCH AND WRITING TIMELINE

Starting time- 10.05.2020

Research time- 10.05.2020 to 15.08.2020

Data analyzing time- 16.08.2020 to 30.09.2020

Writing time- 1.10.2020 to 1.11.2020

Editing time- 2.11.2020 to 10.11.2020

Draft submission- 15.11.2020

Defense time-16.11.2020

ETHICS

This work is entirely original and does not in any way make use of plagiarized content or already published content.