Question

As a direct result of your committee's work, quality significantly improved during the latest year while costs and rework decreased. Titan Computer Company also reduced manufacturing capacity because of lowered rework support needs. Sales of AllPad have increased in tandem with a decrease in unit price (following the intent to increase market share). Information about the current period (2016) and prior period (2015) follows. Type of Data 2015 2016 Units of AIIPad produced and sold 800 900 Selling price $450 $430 Pounds of direct material used 3,200 3,300 Direct material cost per pound $35 $35 Manufacturing capacity in units 12,000 11,000 Total conversion costs $1,800,000 $1,650,000 Conversion cost per unit of capacity $150 $150 Selling and customer service capacity customers 90 customers Total selling and customer service costs $495,000 $495,000 Selling and customer service capacity cost and customer $500 $550 Assuming Titan had 70 customers in 2015 and 80 customers in 2016, 1. calculate the operating income of Titan for 2015 and 2016; Particulars 2015 2016 Revenue; 800*450;900*430 360,000 387,000 Direct Material Cost 3200*35;3300*35 112,000 115,500 Conversion Cost 1,800,000 1,650,000 Selling and Customer Service cost 495,000 495,000 Total Cost 2,407,000 2,260,500 Profit/Loss (2,047,000) (1,873,500) Hence, the operating loss for 2015 is $2,047,000 and 2016 is 1,873,500 2) calculate the growth, price recovery, and productivity components that explain the change in operating income from 2015 and 2016; and comment on your answer. What do these components indicate?

I need help with #2

Answer 1

Comments: Analysis of these components indicate that there is no much effect on the conversion and selling costs as the per unit rate remains the same. But the revenue is comparatively less even though the per unit rate increased as the sales units were comparatively lesser. Change in operating income as per the growth and price recovery component are adverse whereas under the productivity component it is favourable.