Question

Quip was founded to prove that good design would have a bigger impact on oral health than quick fix gimmicks.

Quip's journey began at a neighborhood dentist in New York, and a suggestion to use "the cheapest electric brush available" to fight the common, and damaging, habit of brushing too hard. It turned out that years of toothbrush "innovation" had barely improved the humble toothbrush and, instead, had only served to overshadow the far more damaging, habitual problems that still persist. Brushing too hard, not brushing long enough, not brushing twice a day, not replacing your brush and not going to the dentist are issues that are ignored yet have a far bigger impact on oral health than a "Bluetooth Ultra Sonic" toothbrush alone could ever have.

As designers, this challenge excited us. Unshackled by the constraints of a board room, marketing team or finance department, we were uniquely positioned to set out with the honest aim of solving these core problems without bias, using the product and user experience design skills we knew best. We soon realized that there were three main causes behind the core problems: over-complex and confusing functionality, over-designed and clunky products, and a total lack of services to cater to the modern lifestyle. So we set about creating a more honest, accessible and simple oral care line that would cut out the excess to help focus on the basics that really matter.

After years of user research and design, the core components of quip came together. A simple service that focused on the dental tips and tools that really matter, cutting out those that don't. However, the only way for us to truly simplify and remove the excess, was to base quip online, cutting out the middle man and bringing the benefits we worked so hard for, directly to you. By doing this, we can improve every aspect of your experience, from design to delivery, and provide the best experience at the best price, without interference. We are quip, and we are the modern bridge between you and your dentist, and this is just the beginning...

Quip’s promise to our customers is that we “align with dentist advice and put what is best for your teeth before all else, to never stop improving our products and reduce our environmental impact, to strive to be available 24/7, and become your one stop solution for oral health.”

1. Advertising

1. Describe what an ad would look like. The ad can be a print ad or a TV commercial. You don’t need to actually produce the advertisement or act it out, but describe it in enough detail that we can get a sense of what it would look like.

2. What are some examples of “media types/vehicles” would you use, and why? For example, what are some TV shows that you think your target segment would watch? Some magazines that they read?

Answer 1

A.

(i)

The design of ad would be such that it attracts people of all age groups and attract them to buy the toothbrush.

The ad should look less complex , not over designed and should look less clunky.

Ad should be such that it conveys all relevant information that the seller wants to convey to its customers.

There should be some dental tips mentioned in the ad , with some dentist helpline numbers provided in it.

(ii)

I would be using media types such as newspapers and television , etc.

Newspapers would be selected on basis of number of readers of the newspapers .

Tv shows would be selected which is often seen by all age groups so that message can be conveyed to every individual possible.

Ads can be shown on news channels to make the youth and adults aware about the product.

Magazines should be selected on readers basis that ho many readers like to read the magazines , and which magazine is preferred by people.