Question

discuss about the relevant strategies for a country to boost their domestic tourism industry. You may include the following points:

• The current state and facts (statistics, report, charts, etc)
• Suggest strategies to boost the domestic tourism industry
• Possibility for the similar strategies to be extended to global level

Answer 1

Answer:  Strategies used to promote domestic tourism in country :

1) The most commonly used strategy for domestic tourism promotion were the price discounts. It comprises almost 40% respondents.

2) In respect of advertising, print media was acknowledged as being used most often which was followed by direct sales. Respondents indicated that the internet is used to a lesser degree in marketing domestic tourism. The internet is a
strategic tool for marketing tourism opportunities.

3) Publicity is one of the most commonly used marketing tool because it is cheap and does not require expertise, tourism
operators rarely used this approach. Operators need to use periodicals, news letters, special events and public relations exercises to market domestic tourism.

4)   There is need to provide group
travel which is affordable and alternatively use travel vouchers as an option. 36.6% were of the opinion that in order to encourage more group travel, there is need to promote the use special
rates during low seasons. In order to boost inter-provincial travel there is need to promote touring and to publicize hidden secrets in different regions and experiences.

Hence it is concluded that However, the
number of domestic tourists can be increased by capitalizing on the marketing strategies available to tourism and hospitality operators. There are seasons for domestic tourism especially the Easter, Christmas and School holidays. There is need for tourism operators
to accommodate domestic tourists and appeal to them using certain marketing strategies. The tools that can be used to appeal to local tourists could include the use of advertising, direct sales, the print and electronic media as well as the Internet. Promotion could include the use of group discounts.

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