Question

hi, can you please provide me a communication strategy of telstra company in a 500 words. i need this one. please provide me answer ASAP.

Answer 1

Answer :

Telstra Corporation Limited is an Australian telecommunications company which builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX 20 and Australia's largest telecommunications company by market share.

Telstra sets new communication strategy to improve customer experience, simplify structure and cut costs

• Creation of a new wholly owned infrastructure business unit, ‘InfraCo’ to drive performance and provide future optionality for a demerger or the entry of a strategic investor in a post-nbn rollout world
• Radical transformation of customer plans and pricing to deliver improved customer experience
• Increase of our productivity program by a further $1 billion to $2.5 billion cost out by FY22
• Monetisation of up to $2 billion in assets over the next two years to strengthen the balance sheet
• Telstra to remain premium brand and lead and win in 5G
• Radically simplify the  product offerings, eliminate customer pain points and create all digital experiences.

Telstra vision is to enhance the position as the leading full-service, telecommunications and information services company in Australia and to expand our presence internationally. To realise this vision, increase shareholder value and successfully compete, Telstra has a four-part growth strategy. In addition, Telstra continually review our entity and organisation structures to ensure Telstra optimise the overall value to shareholders of the total business and its component parts. Optimising returns from traditional telecommunications products and services in Australia Telstra is  implementing programmes to use our assets more efficiently, enhance our extensive distribution capabilities and improve productivity in the delivery of our traditional telephony services. Telstra is improving our marketing and sales activities, controlling our costs and improving our customer service. Initiatives include reorganising our business units to serve customer segments more effectively and introducing new products to increase network usage. Telstra intend to continue to offer a broad range of customer focused product packages. The packages will increasingly be mixes of traditional products with newer products such as high speed Internet access and mobile and wireless telecommunications. Focusing on key growth opportunities in mobile telecommunications and data We believe that growth opportunities exist in mobile and wireless communications markets. Telstra intends to continue to be the market leader in mobile telecommunications in Australia and grow our revenues and earnings in this market by: • expanding our GSM coverage, particularly highway and in-building coverage, and using additional spectrum to enhance capacity; • introducing innovative products and services including a range of data and information services; and • rolling out our new CDMA network to provide additional digital coverage, particularly in rural and regional Australia, and to complement our GSM network in urban areas. Telstra also believe that longer term growth opportunities for our business exist in the data, Internet, e-commerce and content-based markets. As telecommunications, computing and media technologies converge, Telstra intend to focus on enhancing our capabilities to provide services more efficiently, develop new and innovative products and move further into these markets. Growth from converging technologies, products and services could be developed internally or externally by investment in synergistic businesses.