In: Accounting
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 Question 2.  | 
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 Required:  | 
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 (a)  | 
 If you could choose between a €100,000 non-refundable grant from a public authority and a €25,000 investment in exchange for equity from a serial entrepreneur (smart money), which one would you choose? Please give reasons for your answer.  | 
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 (b)  | 
 Describe the key features of the ‘virtuous cycle of a venture capital fund’. 
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 (c)  | 
 Investors in start-ups need to know what is going on in the companies they invest in. Explain why key metrics are needed for effective and efficient monitoring by investors. Next, for a specific business model of your choice (e.g. brick-and-mortar retail store) outline the type of information an entrepreneur should provide to the investor. 
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 (Total: 50 marks)  | 
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| Key features of Virtuous Cycle of venture capital Funding: | 
| 1. It suggests money that will fuel a startup's growth down the road. We all called it seed funding. | 
| 2. It offers opportunity to demo a solution to major investors which in turn help to expand the horizon of product coverage. | 
| 3. In the phase of startup capital, companies look to begin marketing and advertising the product and acquiring customers. | 
| 4. In the phase of Bridge or pre-public stage: | 
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    - It supports for
Merger and Acquisition - It helps for price reductions/other measures to drive out competitors - It also supports towards financing for the step towards initial public offerings.  | 
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5. In the phase of expasions - - It helps to enable expansion to additional markets - It supports for the diversification & differentiation of product line  |