In: Accounting
If you look towards the technical companies which deal in IT related products, then Apple is the most popular brand which everyone knows. The success of Apple is not achieved in one day, its story of large decades. Following are some factors on which Apple focuses durind its Journey to achieve this success.
1. Apple products is for everyone:- Apple doesn't differentiate between its customer ever in the past. It sells its products in all markets, all geographical location. Thus accessibility of its products to everyone prominently contributed towards its success. Moreover, it doesn't include only every location but also targets on every Age group and this can be easily seen in Apple's products user-friendly features.
2. Brand Culture:- Everyone knows that Apple is the best brand in IT-related products. Apple is in the market since 1980 when the personal computer was just started. From then till now it launches so many products like I-pad, Mac, I-phone, watches, Television, etc. Clearly it enters in every area and gives its impression on every customer.
3. Pricing Strategies:- The best thing of Apple is that it doesn't cut or reduce the prices of its products to gain the market and even after the high prices its products are sold in the market. It is because Apple never sees other products as its competitors. Instead of cutting the prices what Apple does is the promotion of its valuable products, beautiful design in new products, and best customer experience.