Question

Explain how consumer behavior can be used to affect marketing strategy?

Examine the cultural forces causing behavioral change in global and american society.

Answer 1

Consumer behaviour is one of the most important attributes helps in determining the marketing strategy with consumer behaviour and how they percieve different products and the features and services they are looking should be known target customer better. For example if a customer is looking to solve a problem through the product is not looking for a particular brand and hence efforts needs to be made to help customer differentiate their brand from other in the similar fashion if a person is well researched and collect information before making a buying choice the brand should be making efforts to have favorable impression with regards to their brand

Culture significantly impacts the consumer behaviour and the choices and features they make or are looking in their products. Cultural differences warrants the organizations to market their product differently basis different culture for example marketing condoms directly is a taboo in some of the most conservative society whereas in others you can see hoardings round the corner, similarily in some regions families are closely knitted and more often than not uses the same products so the marketing strategy should be to attract family together and revolve around family values. In American society too cultural changes are to be seen across different classes and regions so the marketing strategy needs to be aligned to the same