Please conduct a research on McDonalds. Answer based on below criteria: 1. Product analysis [Discuss the...

Please conduct a research on McDonalds.

Answer based on below criteria:

1. Product analysis [Discuss the product range available in the store]
2. Pricing analysis [Discuss the types of pricing strategies used]
3. Promotional strategy analysis [Discuss the types of promotional strategies used]
4. Store Atmospherics analysis [Discuss the atmospheric strategies used, ie ambience, mode of providing information. Information provided on promotional scheme, returns of goods sold, working hours]
5. Customer service analysis
a. Does the customer spend too much time at the cashier?
b. Are you satisfied with the handling of queries by the salesman?

Subject: RETAILING

Expert Solution

Rahul Sunny answered 2 years ago

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