Question

ou are a consultant for the business 'MSU eCommerce Consulting Services'. It is your role within the company to respond to customers that have lodged an eCommerce query that requires action. All clients that you are directed to respond to have an ongoing relationship with your company and have pre-paid blocks of time for any queries they have. ---- Clients need to know that the advice is accurate so you will need to provide references to back up your assertions. References used must be from reliable sources; Wikipedia or other crowdsourced services may contain accurate information, however this advice needs to be backed up with reputable sources that can withstand scrutiny. Be sure to read the marking criteria to see how you will be assessed. Overall it is important to have a mix of relevant theoretical concepts and real world examples presented in a manner that the client can understand. Task Requirements You are to write a professional business style email response to the following client. A response template is provided under 'Presentation' below. Client 1 Name: Mr Michael Fitzgerald Background: Business owner of music shop, 'True Test Safes'. Incoming correspondence: Hello, My company manufactures custom made cash safes within Australia using local and imported components however these components are becoming more and more costly to purchase from our local suppliers. I still wish to continue to manufacture safes in Australia but I would like procure the most costly parts from a cheaper source. I have heard of eMarketplaces but am unsure as to what types exist and how to progress. It is very important that the quality of these parts is consistently high. Please advise as to the options I have in purchasing from an eMarketplace, what marketplaces you recommend I use, and any risks specific to eMarketplaces that I need to be made aware. I look forward to your response. Thanks. Michael Fitzgerald Owner, True Test Safes Rationale The objective of this assessment is to develop your ability to: Analyse technology needs in specific situations and develop customer-focused plans and correspondence Evaluate problems posed by utilising electronic commerce.

Answer 1

Please find below a sample response:

Hi Mr. Fitzgerald,

Greetings for the day..!!

Thanks for your email. We analysed your problem and would suggest you following option.

In today’s technological advances world is getting closer. This era is of buyer’s market so it is a correct move that you are thinking of some cheaper source. I would like to inform you that with today’s e Market Places it is possible to get a better deal without compromising quality.

As far as our research goes we have inbuilt tools and our conducted surveys which can help you to choose the proper source.

First of all you need not worry about quality. We will provide you the list of those market places only which are maintaining the high quality standards. Secondly, the kind of material you require is manufactured and sold by a number of business units which are associated to e Market Places.

Most of this research is done by us as a part of our business so the kind of information you will get will be 100% authentic. Obviously you can cross check the same from common internet surfing.

As far as risks specific to e Market Places is concerned, these is no big threat because of today’s highly specialized web tools and services. You will just need to take care of your user name /Password and other authentication information. You have to just make sure that the information should be completely secure and safe with you.

I hope I have cleared your doubts. We would be definitely interested to serve you a better option for progress of your business.

Thanks and Regards,

XYZ