Question

Energyshot is a new energy drink that is about to be introduced into the global market. You are the executive in charge of marketing it in some of the lesser developed countries such as Honduras and Haiti. You are aware that food and milk in these countries is more expensive than Energyshot. Your boss thinks that one television advertisement campaign should be sufficient for all markets, just changing the translation to suit the language differences.

• Discuss what effect an advertising campaign touting how “the boost of energy from Energyshot will last the whole day!” will impact these lesser developed countries.
• What are the ethical and social responsibility ramifications of a populace too poor to afford much food using this drink instead?
• What would you do as the marketing manager for this drink for these countries?

Answer 1

The bogus cases about the adequacy of the energy drink to prop one up from morning to night may incite some ignorant people or kids to attempt it as an option in contrast to the more costly nourishment and milk, which is against the ad morals. Be that as it may, the constructive outcomes de to earky starters would not be enduring as the truth of guarantee would turn out in open in brief time, and would influence the possibilities of the organization contrarily.

The correlation of the drink with peoper nourishment is itself an underhanded and dishonest thought run by the organization to draw the unenlightened which is against the standards of social reponsibility. Be that as it may, theis exertion would be excessively brief.

The message ought to impart the objective gatherings what the drink really does - to give moment energy to the clients. Showing the bogus data to contrasting it and nourishment isn't moral and resembles double-crossing poor people, who are clearly not the objective market of the drink. Genuine and legitimate correspondence would lead the organization to contact ideal individuals and would assist it with building long haul relaionships wih them. I as a chief would recommend this technique for client correspondence.

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