Read the case below and then answer the questions that follow.

Marvel Studios is an American TV and motion picture studio that is part of Marvel Entertainment, a wholly owned subsidiary of the Walt Disney Company. As a part of the Walt Disney Empire, Marvel Studios operates jointly with Walt Disney Studios on distribution and marketing of Marvel’s films, such as the incredibly successful Iron Man and Avengers movies. Other high-profile projects of Marvel Studios have included the X-Men, Spider-Man, and Captain America franchises. Anything embedded in the global branding of the Walt Disney Company has tremendous potential, reach, and longevity.

Walter Elias “Walt” Disney was an American business mogul as well as animator, cartoonist, director, philanthropist, producer, screenwriter, and voice actor who lived from 1901 to 1966. An international icon, he started Disney Brothers Cartoon Studio with his brother, Roy O. Disney, in 1923. The current name of the Walt Disney Company has been around since 1986. Disney has one of the largest and most well-known studios in the world. It also operates numerous related businesses, such as the ABC broadcast TV network, cable TV networks (e.g., Disney Channel, ESPN), publishing, merchandising, theater divisions, theme parks (e.g., Disney World, Disneyland), and much more. Mickey Mouse is the primary symbol of the Walt Disney Company, and one of the most globally recognized brands ever!

Global branding is a staple at Walt Disney, and this branding prowess carries well to the Marvel Studios projects. In a global branding move, the post-credits to the original Iron Man movie had S.H.I.E.L.D. director Nick Fury visit Tony Stark’s home. Fury told Stark that Iron Man is not “the only superhero in the world,” and says that he wants to discuss the “Avenger’s Initiative.”

The Avengers and Iron Man movie franchises have made billions of dollars for Marvel Studios. They have also contributed heavily to making Robert Downey Jr. one of the highest paid actors in Hollywood. Robert Downey Jr. was born in 1965 in the United States. He made his movie debut at the age of five when he appeared in his father’s movie titled Pound. The “up-and-down-and-up” career of Downey is also a fascinating global brand story. He is riding high with three incredible multisequel franchises—Iron Man, The Avengers, and Sherlock Holmes. He has also portrayed Tony Stark—his Iron Man and The Avengers character—in several other related Marvel Studios projects (e.g., The Incredible Hulk, Captain America: Civil War, Spider-Man: Homecoming) and coming sequels.

Iron Man premiered April 30, 2008, in international markets and a few days later in the United States. Amazingly, the movie had been in development since 1990 at Universal Pictures, 20th Century Fox, and New Line Cinema. Marvel Studios reacquired the rights to the movie in 2006. The basic plot has playboy, philanthropist, and genius Tony Stark (played by Downey) as the “superhero.” Iron Man is a fictional character that first appeared in the Marvel Comics, Tales of Suspense, in 1963. The character itself was created by Stan Lee. Iron Man 2 was released in 2010 and Iron Man 3 was released in 2013, with plans for additional sequels after more Avengers movies.

The Avengers premiered on April 11, 2012, at the El Capitan Theatre in Hollywood. The film’s development began in 2005, is based on the Marvel Comics superhero team with the same name, and was written and directed by Joss Whedon. The Avengers is a superhero team with familiar heroes such as Iron Man, Captain America, Hulk, Thor, Black Widow, Hawkeye, and so on. No one really plays the superhero, although Scarlett Johansson’s role as Black Widow was important to the movie franchise; it set the release date back from 2011 to 2012 to accommodate her inclusion. The second movie in the Avengers franchise came out on May 1, 2015, in the United States (The Avengers: Age of Ultron) and the third movie (Avengers: Infinity War) came out in 2018, with the next additional installment scheduled for 2019.

While the movie character Iron Man is heavily connected to Downey, he also plays an integral part of Tony Stark in The Avengers. In doing so, the actor has been part of Marvel Studios productions that have brought in more than $1.5 billion (The Avengers) and $1.2 billion (Iron Man 3). Iron Man 1 and Iron Man 2, respectively, made more than $600 million each as well. In total, Downey has starred in six films that have made more than $500 million each at the box office worldwide and numerous other successful movies as a part of the Marvel Studios lineup.

The connection between Tony Stark as Iron Man in the Iron Man franchise and in the Avengers franchise is perhaps not needed for the movie plot in The Avengers or its sequels. Marvel Comics has drawn from more than 100 characters for its Avengers superheroes since 1963, but Iron Man was one of the original ones (along with Ant-Man, the Wasp, Thor, and the Hulk). The global branding success of Tony Stark, as played by Robert Downey Jr., across these two brands is also very advantageous for Marvel Studios’ global branding.

Iron Man and Avengers movies represent which part of the marketing mix?

Multiple Choice

• place

• product

• production

• promotion

• price

Disney’s Mickey Mouse is one of the most globally recognized brands ever. Which of the following statements does not depict Mickey Mouse and Walt Disney Company?

Multiple Choice

• Theodore Levitt would likely suggest that the success of Mickey Mouse is a result of the globalization of markets.

• The homogenization and standardization of needs and wants among younger people facilitates the success of Mickey Mouse as a global brand.

• Pressures for local responsiveness require the Mickey Mouse character to be adapted to local markets.

• Mickey Mouse represents the convergence of certain tastes and preferences among consumers in the more advanced countries of the world.

• Mickey Mouse transcends cultural differences between countries.

The Walt Disney empire includes its motion picture studios, theme parks, cable TV networks, publishing, and merchandising. We can thus conclude that Walt Disney uses a __________ communications strategy.

Multiple Choice

• push

• brand

• source effect

• intermarket

• pull

Marvel Studios’ Iron Man premiered in international markets in 2008. Any rebates or coupons encouraging people to go to see the movie are considered to be part of Disney’s ______________ strategy.

Multiple Choice

• distribution

• mass media

• communications

• pricing

• product branding

What is "tacit collusion" and explain how it relates to the concept of a repeated prisoner's dilemma game?

Type 1-2 paragraph: What are the opportunities and limitations of presidential leadership in the contemporary political system?

Let us consider a situation exist in a market with no barriers to enter or to exit.

The Firms in the market suffering crises and losses - you and you competitors as well.

You decided to not shot down the business and stay in the market ..

Based on that .. answer the following questions

1. what type of markets you are operating in ?

2. what the economic rule for a decision not to shut-down?

3. A how you would overcome the short-run losses in long-run?

Two firms produce differentiated products with demand curves p1=a−q1−bq2 and p2=a−q2−bq1.

They both face constant average and marginal cost c and their profit functions are Π1=(p1−c)q1 and Π2=(p2−c)q2.

Solve the Cournot game.

Assume that you have fixed exchange rates and a SOE with perfect capital mobility. Assume that you start from an external imbalance (take the case that r in the internal equilibrium is higher than what it should be). Describe the adjustment to external equilibrium.

What economic factors contribute to the high cost of healthcare in the US? What are instances of economic failure that have contributed to this cost escalation? What should we do about them?

According to the Fisher model, why would a person who is rich today and poor tomorrow prefer having a financial market over not having one? State all (relevant) necessary assumptions you make for your argument.

One of the functions of packaging is just to contain and protect a product. However, packaging also...

4. What are the potential risks of using government policy to try to increase productivity?

Mr Lim is a tuition teacher. He is deciding how many hours to teach each day and how much to charge for his tuition. Each hour of lecture leaves him fatigued, which is equivalent to a cost of $40 per hour to him. He has two students A and B with demand curves as follows:

Student A: PA= 72 - 8Q

Student B: PB = 56 - 4Q where Q is the number of hours he teaches.

(i) If he can teach only one student per hour, obtain the market demand curve for his tuition from the two students. If he wishes to maximise social welfare, how many hours of tuition should he teach? Discuss.

(ii) Suppose that he can broadcast his tuition online, so that both students can listen to his tuition at the same time and consumption is nonrivalrous. Obtain the market demand curve. What is the socially optimal number of hours of tuition he should provide? Discuss.

2018-Jan Q4b

12. Suppose you are a middle-aged person with cancer. Your job doesn’t offer health insurance. Briefly explain how you might have been impacted by the implementation of the ACA.

Discuss the relationship of economic conditions to industry sales for the company caterpillar for fy-19

11. One reform idea that is often floated in the US is the use of Medical Savings Accounts (MSA’s) in conjunction with high-deductible insurance plans (sometimes called catastrophic coverage). Individuals could deposit pre-tax dollars into their MSA and use the money to pay for out-of-pocket medical expenses. If unused, the MSA money simply becomes savings for the individual.

1. What is a high-deductible plan?

2. What are the pros and cons of such a plan?

How is adverse selection mitigated in the US system of care?

How might repealing the individual mandate affect adverse selection and insurance premiums?

When it was passed, part of the goal of the ACA was to decrease health care costs in the United States. Discuss the ways in which costs might be reduced and the ways in which costs might actually increase as a result of ACA.