A case can be made that sound reproduction has become one of the areas in which technological innovations have made the most profound leaps forward. Leading the way are major competitors such as Sony, Philips, Tivoli Audio, and Bose. Many forms of sound delivery exist, some featuring earphones and headphones, and others through stand-alone speakers.

The Bose Corporation began operations in 1964. Amar G. Bose, a professor of electrical engineering at the Massachusetts Institute of Technology, became frustrated during his attempt to purchase a high-quality stereo system. He believed that the speakers that were available had impressive technical specifications but failed to reproduce the realism of a live performance.

Four years later, the first Bose product reached the market. In a very short time, Bose has delivered a series of innovations in sound.

Currently, the Bose Wave products are at the forefront of quality sound, including the Wave radio, Wave music system, and Acoustic Wave music system. Each is designed to deliver the most realistic sound through a compact, attractive device that will fit in any room in the home or office. The product can be linked with a dock that both plays and recharges an iPod. Another product allows the user to wirelessly play and store music from an internet radio station. Other Bose products include headphones, home theater systems, speakers, and sound systems for various locations, including boats and businesses.

Bose systems are on the high end in terms of price. For example, the most widely purchased Wave music system had a list price of $499.95 in November 2009. To entice buyers, product discounts are routinely offered, including a $100.00 price reduction when the Wave is purchased with the accompanying multi-CD changer. Also, Bose offers one-year, interest-free financing.

The Bose marketing program includes use of traditional media, most notably television, newspaper, and magazine advertising. The company’s website allows buyers to find and purchase all items online. The company employs a limited number of retail stores that feature the Bose line. The primary marketing emphasis remains focused on quality. For example, Fortune rated the Bose QuietComfort headset, which cancels outside noise, as the best-quality option for headphones.

Although a company’s reputation for quality may help to drive sales, outside factors can interfere. The recession that began in 2008 and continued into 2009 led many shoppers to cut back purchases, especially for more expensive luxury items. Bose was not immune to this trend. The company was forced to lay off nearly 1,000 workers, or 10 percent of its labor force, during the decline.

At the same time, Bose forged ahead, seeking to develop new technologies in areas other than sound. As the economy continues to recover, business analysts expect Bose to build on its core products while moving into new areas, furthering the growth of this innovative, energetic organization.

Questions

(1) Explain how the IMC planning process would apply to future marketing efforts for Bose Wave products.

(2)Identify the market segments that the Bose Wave products should continue to maintain.

(3) Should Bose continue to compete based on the high-price/high-quality positioning, or develop programs to reduce prices and entice a wider variety of shoppers?

(4) What should be the primary marketing communications objectives for Bose?

(5) What type of budget should be used for the Bose promotional program?

(6) Which IMC components best match the target market, position, objectives, and budget for Bose products?

which property renders the LM curve steep?

Fiscal policy is most likely to be effective when which of the following characterize the IS/LM curves.

Considering speculative demand for money, how would the expectation of a future rise in interest rates effect money demand?

   
-expectation of capital loss on bonds, increase in money demand

   
-expectation of capital loss on bonds, reduction of money demand

   
-expectation of capital gain, reduction of money demand

   
-expectation of capital gain, increase in money demand

write a essay about domestic violence .

Discuss the extent to which aspects of labor relations in other countries should be adopted in the United States. For example, should the United States adopt mandatory works councils?

Question 1: Suppose an economy is in equilibrium.

a) Using aggregate demand and aggregate supply, illustrate the equilibrium. Do not forget to include the long-run aggregate supply.

b) Now suppose the central bank decided to increase the money supply in the economy. Using the theory of liquidity preference and the money market graph, illustrate what is going to happen to the aggregate demand.

c) Draw the new short-run equilibrium of the economy, as a result of the shift in aggregate demand you considered in part b). What will happen to the output in the short-run? What will happen to the price level in the short-run?

d) Assuming no government intervention, show the long-run equilibrium. How did the economy adjust to this new long-run equilibrium point? Explain.

1. Explain the concepts of a) value exchange b) customer lifetime value and c) value proposition and describe how these concepts are integrated into a professional selling process?

Compare and Contrast the following pairs of terms.

1. Dynamically efficient allocation and Sustainability criterion
2. Criteria pollutants and Regional pollutants
3. Efficient allocation of surface water and Efficient allocation of groundwater 4. Rotation age and Discount rate

12/31/2021   12/31/2022   12/31/2023
          
Sales   $177,600    $182,600    $205,100
Cost of goods sold 98,000    104,500    118,300
Gross margin $79,600    $78,100    $86,800
General and administrative expenses 18,500    20,300    21,200
Operating income $61,100    $57,800    $65,600
Interest expense 2,100    2,400    2,600
Income before taxes $59,000    $55,400    $63,000
Tax expense 9,400    9,600    11,000
Net income $49,600    $45,800    $52,000

What is the working ratio for south Paw veterinary supply on 12/31/2021?

A.8,200 B.3,800 C.1,800 D.56,100

What is the current ratio for South Paw Veterinary Supply on 12/31/2023?

A.13.63 B.0.69 C.1.91 D.0.88

What is the debt ratio for South Paw Veterinary Supply on 12/31/2021?

A.31.19% B.31.43 % C.4.21% D.23.78%

What is the times interest earned ratio for South Paw Veterinary Supply on 12/31/2022?

A.19.08 B.24.08 C.0.05 D.23.08

What is the gross margin percentage for south Paw veterinary Supply on 12/31/2023?

A.31.98% B.25.35% C.42.32% D.22.92%

What is the return on sales for South Paw Veterinary Supply on 12/31/2023?

A.31.98 B.22.92 C.42.32% D.25.35%

Do you think that minimum wage laws affect overall poverty? Explain.