In: Economics
Place yourself in the role of an internal consultant in the organization you currently work for, or one you have worked for recently. You have been tasked with conducting an analysis of the current state of your own company. Where would you begin? Discuss the skills and competencies you will need and what you expect to achieve through your analysis.
The exercise should start with financial wellness of the company, with regards its financial structure and financial performance . The next part is the analysis of strategic market position of the company where the point of analysis is to find out the standing of the company with regards to its competitors, its market share, customer satisfaction level, growth rate of the company, (and whether it is in line with the growth rate of industry). . The next step is to find out the core competencies, strategic assets and capabilities of the organisation and if they are used to their full extent for the cause of organisation ( this include the capital assets, brand value. operational, HR, marketing, and tactical capabilities). The nest step is to find out how well the company is using its resources to manage its stakeholders successfully by employing sustainable and ethically driven business practices. The final step in the exercise is to find out the means of utilising the resources optimally and lead to improvement of company's performance. For conducting the exercise the person would need medium to advanced skills of financial analysis and management, managerial acumen and working knowledge of business management principles.
The outcome of the analysis is to find out the strengths, weaknesses and capabilities of the organisation, the extent to which the company is using those in creating and maintaining competitive advantage, finding the gaps in perfromance and finding the way to fill those gaps to strengthen the company's competitive position by making it more profitable, cost efficient, employee friendly, law compliant and ethically driven organisation.