Question

Choose a company and write breakthrough innovation of that company.

Subject name Technology Entrepreneurship

Answer 1

Breakthrough innovation shall be defined as an innovation that takes place from within an organization that helps in tremendously transforming its operation. Breakthrough innovation helps an organization in attracting new customers and in entering into new markets.Zip car, one of the largest car-sharing companies in the world is an ideal example of breakthrough innovation.Zip car, the US-based car-sharing company is a subsidiary of Avis Budget group started its operations as a normal car rental company where a person could book the car and return it after its use in the same location. Then the breakthrough occurred and the relevance for a centralized rental location has been diminished. The company made use of mobile apps and websites to allow customers to get cars on rent and return it in the nearby Zipcar location. It helped the customers to easily get a car on rent and return it in a convenient location, especially in high-traffic areas. The breakthrough helped the company to transform the car rental sector tremendously.

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