Question

Discuss the focus of ethnographic analysis. How do you plan to account for such issues as bias, subjectivity, and objectivity in order to provide a quality and ethical ethnographic analysis? Give a few examples

Answer 1

Ethnography can be defined as the systemic study of the people and culture. Ethnography research focuses on observing the behaviour of the participants in a certain specific social situation and also understanding their interpretation of such behaviour.

The code of ethics outlined needs to be followed to give out quality results:

• ?researcher must be aware of the potential impacts of the research on the groups involved
• instructors should inform students of the ethical dilemmas of conducting ethnographies and field work.
• Research must inform all the people associated with research about the purpose, potential impacts, and source of support for the work.
• Results shoul be declared to everyone associated with research.
• The researche should not be biased pn his liking and disliking and should try to exert the least impact on the research community.
• Ethnographer should be focused, oriented and precise.
• All the methods used should highlight phases of process, change, and stability.
• All the behaviours should be recorded.

Examples where ethnographic study can be used are :

1. Behaviour of workers working in a shopping mall

2. Behaviour of adolescents in a dormitory