1. How is Juul working with the FDA to limit access to Juul’s products by teenagers?

Expert Solution

JUUL (pronounced as Jewel) is a new alternative to cigarettes and is a vaping device and e-cigarette. The e-cigarettes contain nicotine along with chemical including flavoring chemicals. JUUL looks like a USB device. As it can be concealed easily, it can be used even in restricted areas like schools and public spaces. It is also charged via the USB socket. The nicotine salts in the vaping device are absorbed fast in the body and do not cause lung and chest irritation that the combustible cigarettes do. JUUL also has more nicotine content (up to 2 times) when compared to other e-cigarettes and hence is more prone to cause addiction.

JUUL has adopted the OSHA (Occupational Safety and Health Administration) standards and uses chemicals following the requirements. It also has a committee for safety evaluation for reviewing the materials added to the products. The company performs testing for adverse effects like toxicity from time to time. The supplier list is also scrutinized to ensure that the product quality is consistent and quality standards are followed.

FDA is also taking certain measures to restrict the spread of nicotine addiction. For instance, it has the campaign to ensure that the sale of JUUL is prohibited for the minors. JUUL is also collaborating with the agency in other areas. For instance, JUUL labs have responded to the FDA request of submitting documents, which will help the regulatory agency know why the product is attractive for the youth and its toxicological, psychological, behavioral and health effects. JUUL has been proactive in recognizing the tobacco control and prevention programs and has also started discussing the issue with the stakeholders. The company has voluntarily implemented certain plans and programs to ensure that the underage does not get access to the cigarettes and to ensure that the product does not appeal to minors. Some of the actions taken by JUUL in this regard are:

a. Exiting social media.
b. Restricting flavors to ensure that minors do not find the product appealing.
c. Online age verification.
d. Implementation of the retail access control standards. The company also has a mystery shopper program to ensure compliance.
e. Suspension of advertising of the vapor on digital, print and other channels.
f. Supporting the Tobacco 21 legislation that aims at restricting the sale of tobacco products to individuals aged 21 years and more.

keosha answered 1 month ago

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1. How is Juul working with the FDA to limit access to Juul’s products by teenagers?

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