Question

Research list optimization techniques regarding reviews online. Describe how these tools work and state the pros and cons of how these can affect consumers and businesses.

Answer 1

Q.Research list optimization techniques regarding reviews online. Describe how these tools work and state the pros and cons of how these can affect consumers and businesses.

Answer: Now days Ecommerce is an easy way to make money from home.you just have to create your own website .There arre so many factors that contribute to success in ecommerce but there are only one factor that can contribute to success is using online customer review for make a good online presence.In case of online reviews there are some pros and cons available with online review.

Pros :

(i) it helps to improve customer trust in your business.

(ii) it help you to highlight areas for for improvement in your products.

(iii) it also provide free advertising and content for your business.

(iv) improve customer credibility by allowing contrary reviews.

(v) it also help to reduction in complaints and returns as customers can see any negative points about products before purchasing it.

Cons:

(i) one negative review can skew a potential customer's view of them.

(ii) In the most cases the third-party review sites will change you to use their services .so in this cases you have to determine that the benefits outweigh the cost or not.

(ii) you have to keep your reviews current and up to date .

(iv) here customers have the freedome to say whatever they like so you have to concerned that other third party review sites could not lead to wrong information being posted.

(v) huge amount of negative reviews could affect a customer's opinion of your business and their decision to make purchase.