Question

Identify McDonald's competitive advantage in its primary industry. (its primary industry is the one in which it has the most sales).
Evaluate McDonald's against the four generic building blocks of competitive advantage:
-efficiency
-quality
-innovation and
-responsiveness to customers.
(preferably typed)

Answer 1

Efficiency: It serves more customers within an hour than its customers. It has adopted operations management techniques to increase efficiency. Capacity building efforts are being utilized to achieve sophisticated efficiency.

Quality:

Macdonald's regularly adopted quality initiatives to its food ingredients sourcing from vendors. Vendors are rated based on internal benchmarks. It also take feedbacks from its customers so that to improve quality offerings.
Innovation :

It has developed a team of food experts who used to innovate food offerings. It has localized its food items as per local test and preferences. In Indian Market, It has offered Aloo Tikki Burger ( Potato based burger) . Similarly, It has gradually innovated food services and operational effectiveness to its global food outlets .

Responsiveness to customers:

It even offers food stuffs to customers based on customize selection at service points. Customers prefer card payments hence it also keeps such facilities. It has a best services giving staffs who wish to support customers in making choices about food stuffs and menu's choices.